Recent studies have identified that employees can be lead users of their employing firm's products, and valuable sources of product...

Absorbing external knowledge is crucial for innovation within the organization. One way of tapping external knowledge sources is to...

Extant research emphasizes that consumers use mass customization toolkits to create products they consider to be unique, and that...

Innovation occurs when knowledge about unmet customer needs intersects with knowledge about technological solutions. Both knowledge...

Innovation has traditionally been seen as the province of producers. However, theoretical and empirical research now shows that...