1 Result enter search term Search Reset filter Suchfilter Publication Type Journal Article (1) Research Digitalization, Participation, Exclusion (1) Innovation and International Competition (1) Experts Markus A. Hagenmaier (1) Christina Raasch (1) Michael A. Zaggl (1) Date Last Month Last Year Select Period start date to end date Sort by Relevance Date Aktive Filter Experts: Markus A. Hagenmaier Remove all filters Journal Article The choice between uniqueness and conformity in mass customization R&D Management 03/2019 Markus A. Hagenmaier, Christina Raasch, Michael A. Zaggl Extant research emphasizes that consumers use mass customization toolkits to create products they consider to be unique, and that perceived... Selected Publication Series Kiel Working Papers Kiel Policy Briefs Kiel Institute Economic Outlook Kiel Focus Review of World Economics
Journal Article The choice between uniqueness and conformity in mass customization R&D Management 03/2019 Markus A. Hagenmaier, Christina Raasch, Michael A. Zaggl Extant research emphasizes that consumers use mass customization toolkits to create products they consider to be unique, and that perceived...
